About Me

Welcome to House of Fido!

My name is [Ros King ], and I founded House of Fido with a clear purpose: to change the way dogs experience grooming.

I trained as a canine behaviourist before qualifying as a dog groomer, and it quickly became clear that many dogs struggle with grooming not because they are “difficult,” but because they are fearful, overwhelmed, or have never been given the opportunity to learn that the process is safe.

That’s where my approach is different.

I combine behaviour knowledge with practical grooming skills to support dogs through desensitisation, helping them gradually build confidence and trust. Rather than forcing a dog through a groom, I work at their pace—reading their body language, respecting their limits, and creating positive associations every step of the way.

My work focuses not only on grooming-related fear, but also on wider behaviour challenges. I support dogs with anxiety, reactivity, handling sensitivity, and other behavioural concerns, always using ethical, science-based methods.

At House of Fido, everything I do is centred around the dog. I believe that long-term change comes from understanding, patience, and consistency—not pressure or quick fixes.

My goal is simple: to help dogs feel safer in their world, and to give owners the tools and knowledge to support them beyond my care.

Your dog deserves expert care, compassion, and a personalised approach to their wellbeing. At House of Fido, we are passionate about helping dogs thrive, not just exist.